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What's 1D? Don't ask a chemist; ask a teen girl.
November 13, 2012
By: TOM BRANNA
Editor
Colgate-Palmolive will feature 1D—aka pop group One Direction—on three new oral care products available exclusively in the US market. The products, which will include 1D Colgate MaxFresh Power or Manual Toothbrushes and 1D Colgate MaxFresh Toothpaste in a fresh mint flavor, will be on store shelves this month. “As the global oral care leader, Colgate continues to offer solutions to help improve the oral health and well-being of consumers, while making it easy to manage every day ...
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